Craig Gordon founded Off The Record Research LLC (OTR) in 1995. He developed the concept of unbiased marketplace research during his 11 years as director of Grassroots Research at RCM Capital Management. Prior, Craig worked at Ketchum Advertising and taught at the University of California at Berkeley and Golden Gate University. Craig holds a master's degree in public and private management from Yale University and a B.S. degree from Lehigh University.

Some notable articles published include:

• "Going Off The Record with Reg. FD"
•                    CASRO Journal,'02
• "Importance of Courting the Individual Investor"
•                     Business Horizons, '01
  
• "Taking a grassroots approach to research"
•                    Marketing News, '87